For a large portion of the world's population clean water is only a dream. In the Nordics we do not have the same problem. We have plenty of fresh water, but that does not mean that we should not get involved in the issue. By 2023 the goal is to reduce water consumption to 180 liters per guest/night. Why is this important? While clean water is globally scarce, in the Nordics we want to reduce water consumption to lower the need for energy for heating and lower the need for chemicals for water purification.